The rise of the new black middle class in South Africa.
Multimillionaire Felicia is an entrepreneur, who works and lives in both South Africa and the United States. Young people see her as a role model; she is a black girl from Soweto who has made her dreams come true.
Millionaire Richard is assimilated and lives in a predominantly white and fenced-off area. As a result of the government’s affirmative action scheme, he has become a rich and well-respected businessman.
Vusi is a real-estate millionaire-to-be, who has worked himself up from rags to riches but still lives in Soweto. What do their lives as the new elite of South Africa look like?
Johannesburg, South Africa 2010, 55 min
Research, director & photography Saskia Vredeveld
Research Henna Renfurm
Editing Hans Treffer
Soundmix Paul Gies
Post Production Ruud de Bruyn
VPRO television, and international broadcasters
Premiered at Beeld voor Beeld Festival, Amsterdam in June 2010